The Decline of Chiara Ferragni: A Financial and Social Media Analysis

How much has Chiara Ferragni lost? Already 5 million euros. This is the conclusion of the Arcadia agency, led by Domenico Giordano, consulted by Il Giornale. Not only that. From December 15 to today, the influencer has had to say goodbye to over 500,000 followers. Fedez at Belve talking about Chiara Ferragni: the singer guest of Fagnani after last year's no. The collapse. Then we must analyze how much she could not earn. Each adv post published by her has a potential value of 93,000 euros. 'If we assume that she published 10 of them monthly, the estimated loss is about 1 million euros per month,' explains Giordano, who adds to this calculation the value of the stories, 'which is usually a third of the post,' so if she published 20, another half million is added to that million. Therefore, based on these calculations, 'we can hypothesize a loss over the quarter of 5 million euros.' The stop. Since the pandoro-gate, she has not published advertising content (other than those of her brand). But the fact is that no advs are seen on her profile anymore, except to promote her products. That said, in May 2023 the influencer published over 70 contents in her feed, representing the peak for the past year. In January 2024, however, she only published 8, going up to 15 in February. March does not seem destined to reverse the trend, considering that, by mid-month, the count has so far stopped at 4. The relaunch of the headphones. There are attempts. On social media, she is trying to relaunch some of her products, including headphones. In recent stories on her Instagram profile, she announced that they are once again available 'after numerous requests from fans.' Engagement in crisis. Another problem is engagement, the 'thermometer' of followers' passion towards the influencer and her content. Which has gone from 5.8% in January 2023 to 0.54% in January 2024. As of March, it is currently at 0.18%. That 'zero point' would have been unthinkable for the influencer just three months ago and is perhaps the data that more than others marks the end of the Ferragni era on social media, also certified by the vertical collapse of the total reactions of her Instagram profile, which went from almost 44.8 million in February 2023, 'boosted' by the Sanremo festival, to less than 5 million in January 2024.