Important news for the Serie A which, after 25 years, ends its partnership with Tim and changes its title sponsor. The new one will be Eni, the multinational company of Claudio Descalzi who convinced the assembly of clubs to accept the offer. The name of the Italian championship will therefore be accompanied by Enilive. This is a three-year agreement starting from the 2024/25 season, with an optional two more years.
Italian Cup, schedule defined: Juventus-Lazio on April 2, return matches on 23 and 24
The official statement
«Enilive, Eni's company dedicated to products and services for mobility, will be the Title sponsor of Serie A from the 2024/25 championship, for three seasons. As part of the agreement, Enilive will contribute to the world of football through the introduction of solutions for increasingly sustainable mobility. Enilive expresses great enthusiasm for the start of the partnership with the Serie A League, which will allow the company to be closer to all Italians, and to make known the new brand and the transformation it represents to the millions of customers who already frequent and live our widespread network of service stations».
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