A marriage that comes to an end. The German national football team leaves Adidas after 70 years of collaboration and signs a deal with Nike. A radical change for Germany, abandoning the well-known German brand that has accompanied the national team's sporting achievements for more than half a century. The partnership will conclude in 2027.
Adidas will no longer provide jerseys and equipment for Germany's male and female teams. This was announced by the German Football Association Dfb today, Thursday, March 21. «The Deutscher Fußball-Bund (DFB) will enter into an equipment partnership with Nike Inc from 2027 to 2034. Nike will supply equipment to all DFB national teams and promote German football in its entirety», reads the official statement. For more than 70 years Adidas has been a partner of the German national teams, participating in all the most prestigious sporting triumphs, from World Cup victories to European Championships, both male and female. The 2026 World Cup will be the last event in which the German national team will wear Adidas jerseys, before embarking on a new journey with the well-known American brand.
New Agreement Between Germany and Nike
The German national team will sign a new contract with Nike that will begin in 2027 and conclude in 2034. The president of the DFB, Bernd Neuendorf, stated: «We are thrilled to partner with Nike and to receive their trust. This future partnership will allow the DFB to continue to address the crucial challenges for the global development of football in Germany in the next decade. However, it is clear that until December 2026 we commit all our strength to the common success with our long-standing and current partner, Adidas, to whom German football owes a lot over seven decades».
The executive board chairman Holger Blask also spoke about the new collaboration: «The selection of the future equipment partner to Nike is the result of a transparent and non-discriminatory tender. Nike presented by far the best economic offer and also convinced with its vision, which includes a clear commitment to supporting amateur and grassroots sports, as well as sustainable development of women's football in Germany. The timing of the tender was discussed in advance with all relevant market participants, in light of planning and preparation times».
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