Topps UEFA EURO 2024™ Match Attax Official Collection Launch

About three months before the start of the 17th edition of the European football championship, the first official collection of Topps UEFA EURO 2024™ Match Attax collectible cards finally hits the shelves of all authorized retailers. Announced by the famous global ambassador in perfect Special One style: in the new commercial, indeed, José Mourinho engages in a special tarot reading with the Match Attax cards, dispensing some of his unmissable gems: 'because in football, it's never just a game'. Away from prying eyes, in a dimly lit room of the Fanatics Collectibles offices, the famous coach uses the Match Attax cards to predict the future to a curious Topps employee through a theatrical card reading: among the figurines appear that of the 'Galactic' Zinedine Zidane and, to the amazement of those present, also that of the 'G.O.A.T' Cristiano Ronaldo. The first to be turned over, however, is that of Romelu Lukaku which would mean many goals in the future for the curious Topps employee. In the first commercial – which has already surpassed 28 million views – Mourinho presented himself as the new manager of the Topps offices and, with his unmistakable style, inspired and motivated the team in view of the unmissable competition that will take place in Germany starting next June 14th. The excitement is palpable indeed, for Topps it's a milestone: for the first time it's the official supplier of the UEFA EURO 2024™ collectible line, strong with an agreement valid until 2028. It will be a unique collection, led by the famous Match Attax line that fans already know and love madly: from Signature-Style Legend cards to Relic and Original Autograph cards, from the very rare Golden Treasure to Chrome Shields and Energy cards, in addition to a very rare Cristiano Ronaldo Career Celebration Chrome card and much more! The official Topps UEFA EURO 2024™ Match Attax cards are available, starting from Thursday, March 14th, in different product configurations: Single Packs at the cost of €2.50, Eco Packs at €7.49, Starter Pack, Multipack, and Mini Tins at €9.99 and the Mega Tins at the cost of €14.99. For the complete list of products and their prices, just a few clicks on it.topps.com. As the official UEFA partner until 2028, Topps will distribute exclusive collectible cards and collectibles dedicated to UEFA EURO 2024™ and other significant football events such as UEFA Women's EURO 2025™ and UEFA EURO 2028™.