The Rise of 'Con Mollica o Senza': From Naples to Rome

The famous 'Con Mollica o Senza' arrives in Rome, the shop of Donato De Caprio that, after Naples and Milan, also reaches the Capital. The inauguration took place last March 23: in addition to Donato, the most famous sandwich assembler on social media, there was also Steven Basalari, the entrepreneur owner of the Number One nightclub in Milan, the main investor of the Con mollica o senza brand. The inauguration in Rome The event was filmed and posted on Donato's social media, where he jokingly says that 'no one showed up'. In front of the new store, located at Piazza di Pietra 62, there was a very long line of people ready to grab one of the first sandwiches of the Capital. Everything was organized perfectly, complete with a cake featuring the image of the Colosseum. The very famous olives with almonds, among the most known products of De Caprio, are the protagonists of the first sandwich prepared in Rome together with stracciatella, Neapolitan salami, and buffalo mozzarella. Con Mollica o Senza The phenomenon 'Con Mollica o Senza?' was born on social media when Donato was simply an employee of a delicatessen. From there, the success began: the Neapolitan salumiere decided to go into business for himself, opening the first store in his Naples and, from the start, achieving huge success. In recent months, it was Milan's turn and now finally Rome. However, the numbers suggest that the rise of the web's most famous sandwich maker is not yet destined to stop.