The Endless Chase: Success, Politics, and the Quest for a New Beginning

The chase, which started ten years ago, is endless: it never finishes. It has no conclusions. It leads me to the search for a constant new beginning. A spring that is compressed and loaded once again, to restart after every fall, more confident of making it as the obstacle approaches. This is the opening of the novel "The Chase," written by Alessandro Tommasi: already the founder of Will Media, now leading the media-party Nos. In the book, which crosses biography and fiction, the protagonist recounts the stages of complexities that lead to success: stumbles and rises, fortunes and pains. A journey towards a tomorrow not yet written that last night, at the Arciliuto theater, in the heart of Rome, was narrated in a joint presentation with Professor Luigi Di Gregorio, author of "War Room." Convinced that it is essential to study politics and simultaneously immerse oneself in its internal dynamics to fully understand it, the essay blends academic research in political communication, political marketing, political science, sociology, cognitive psychology neurosciences with anecdotes and concrete case studies. De Gregorio's goal is twofold: to highlight how academic knowledge and field experience are useful both to those who study and those who practice politics and to underline how recent evolutions push towards a more "scientific" and less "artistic" approach to political communication. "Politics, to capture our attention, shoots high, disappoints and by shredding expectations starts the wheel again: a loop of an eternal electoral campaign. In Italy, politics is tied to flair, to instinct. Science does not prevail. And those who come to power sooner or later burn out, sinning of hybris," this is the pivot of the discussion that involved the participants, giving rise to a heated debate. "The antidote of Nos is the measurement of politics. It is not acceptable that politicians do not account clearly and unequivocally for their actions. In a world that is super polarized like that of social media, we are trying to develop a different paradigm. Our model in a certain sense is serving as a guinea pig to understand if it is possible to transform active and aware followers into voters who actually go to the polls. The next European elections will issue the verdict.