The Disappointing Sales of Ilary Blasi's Book on Her Divorce with Francesco Totti

"How Stupid" written by Ilary Blasi is not achieving the hoped-for success. The book, published by Mondadori, discusses the behind-the-scenes of the tumultuous separation with her ex-husband Francesco Totti. So far, sales have been below expectations, around 8,470 copies, despite an intense marketing campaign for its launch. Totti and Ilary Blasi, on March 14th in court for the start of the separation case. Communication The book "How Stupid" has not reached the expected number of sales. This could have been caused by the subject matter but also by the way it was presented. The theme is the divorce with Francesco Totti, but even before this book, their situation had already been discussed on television and in newspapers. Furthermore, Ilary Blasi was also featured on Netflix with "Unique" where she talked about her divorce from the former Roma captain. The public might feel "saturated" in reading a book that talks about the same story that has been going on for months. However, it must also be said that the parts that could have been the most interesting in the book, have been covered by many online publications, and this probably affected the sales. The post The flop was also highlighted by Selvaggia Lucarelli who in a tweet said: "the highly publicized book by Ilary Blasi 'How Stupid' sold 8,470 copies". In this way, she wanted to announce how the book was a flop