The Acea Run Rome The Marathon, the Rome Marathon, was a success. Over 40,000 runners from all Italian regions and 110 nations participated in the race, some in the 42.195 km marathon and others in the Acea Run4Rome solidarity relay and the 5-kilometer Fun Run.
"This year's edition of the Rome Marathon for the first time has water as its identifying theme: it is a Water Marathon. Through the message on the importance of the water resource, the marathon also enriches itself with a civil and social value. Water is essential for life, for the environment, and for health, and therefore must be protected and safeguarded with industrial planning," said Virman Cusenza, Director of Communication at ACEA, on the occasion of the Rome Marathon. "An approach that ACEA, the leading national water operator, has adopted in the daily management of the resource for years. We also wanted to send an educational message to the many young people participating and also to their parents. In line with this commitment, this year we have signed an important protocol with the Ministry of Education that includes an hour of water education in Italian schools," Cusenza finally recalled.
The winners
The Rome Marathon was won by Kenyans Asbel Rutto, in the men's category, and Ivyne Lagat among the women. The awards were presented by ACEA's Deputy General Manager Operations, Giovanni Papaleo. The event chose the hashtag #runforwater to underline the deep connection between sport and water and the importance of water resources for protecting people's health and the health of planet Earth. Along the more than 42 kilometers of the race, ACEA ensured many refreshment points, with about 60,000 liters of water available to athletes and over 100,000 biocompostable cups, in a circular economy perspective. The route of the Rome marathon took place, in fact, in a city among the richest in the world in history and art but also in fountains and aqueducts, therefore the ideal place to affirm water as the identifying theme of one of the most important running events at national and international level.
Between sport, health, and water there is indeed an inseparable link that the ACEA Group - explains a note - wanted to synthesize also with ACEA WaidyWow, an app developed by an internal team to the Group, ideal for athletes and runners, that allows to locate fountains and drinking fountains, from which to hydrate, and also offers the possibility to check one's hydration level. The "friend of water and the environment" application, has geolocated only in Rome 3500 water points among drinking fountains, fountains, and water houses. Overall, the mapped water points are over 150,000. The objective of the ACEA Group, leader in Italy in the water sector, is to promote a new education on water saving and reaffirm its commitment to defending water and the environment in the face of scenarios imposed by climate change and drought risk. In line with this commitment, the company signed in February a three-year Memorandum of Understanding with the Ministry of Education and Merit to promote information and training activities on the conscious use of water in schools. The protocol, which represents a novelty on the national and European level, aims to explore all issues related to the water cycle to spread among young people a new culture of water.
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