Simona Izzo, during the episode of December 27th of La vita in diretta, a show hosted by Alberto Matano on Rai 1, again addressed the Balocco scandal that hit Chiara Ferragni. Without mincing words, Simona Izzo harshly attacked the influencer, describing her as a woman who has built a career on nothing. These statements led to a back and forth with the host.
Simona Izzo's Attack
Simona Izzo, without any measure, not only talked about Chiara Ferragni but also implicated her mother, Marina Di Guardo: "She donated a million euros because they are nothing to her! I say this because she earns them with absurd ease. Will social media collapse? Yes, they are careers based on nothing, based on appearance. When there is the vulnus... Social media careers are for those who are very beautiful, for those who have a very media-savvy mother. Because Ferragni's mother is a designer for example. She is the woman who created her daughter's fortune".
Alberto Matano's Response
Alberto Matano, on the other hand, tried to protect the image of Chiara Ferragni with these words: "It must be acknowledged that there is a great entrepreneurial capacity... also to have perceived what the development of social media would be, it's not such a simple thing".
The Balocco-Ferragni Case: What Happened
In recent weeks, Chiara Ferragni has been making headlines because of the scandal with Balocco. The influencer and Balocco were fined by the antitrust for the 2022 Christmas promotional campaign of pink christmas, which through the sales of pandoro was supposed to support the Regina Margherita Hospital in Turin for osteosarcoma and Ewing's sarcoma research to buy a new machine. The only problem is that the money had already been allocated. Despite the apology video posted on her social channels, Ferragni received a fine from the Antitrust for misleading advertising. The influencer, from a reputational point of view, with this gesture has "dirtied" her image, many responses in terms of audience, her followers, who decided not to follow her anymore on her social channels but also responses from politics, in particular from the President of the Council Giorgia Meloni who on the stage of Atreju made these statements: “Influencers are not those who promote panettones making people believe they will do charity, but whose price will only serve to pay million-dollar fees”.
Prosecutors Investigate, Trento Prosecutor's Office Joins Milan and Prato
An investigative file was opened after Codacons' complaint, The Trento Prosecutor's Office, like Milan and Prato, has opened a file on the Balocco-Ferragni case. It is an investigative file, i.e. without a hypothesis of crime and without suspects, opened after the complaint presented by Codacons following the Antitrust fine that condemns the companies involved for "unfair commercial practice". Codacons, on December 18th, sent a complaint in which it also involves the Prosecutors of Trento and Bolzano, as well as another 104 throughout Italy, and asks to open investigations on the territory for the possible crime of aggravated fraud to the detriment of consumers.
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