Second Edition of the “Osservatorio Valore Sport” Forum Concludes: A Vision for Italy’s Future in Sport

The second edition of the "Osservatorio Valore Sport" Forum, organized by The European House-Ambrosetti (TEHA) at the Sala Autorità of the Olympic Stadium in Rome, has concluded. The initiative's partners included CIP, CONI, Sport e Salute, Institute for Sports Credit, Decathlon, FitActive, Gatorade, Generali, Matrix Fitness, and Sportium. The first day saw interventions from the Managing Partner and CEO of TEHA, Valerio De Molli, who spoke about the need to bring the culture of movement back into the political agenda to create value for Italy. The Minister for Sport and Youth, Andrea Abodi, discussed the future vision and prospects of sport in Italy. Throughout the forum, thirty-five speakers participated in discussions on crucial topics such as the promotion of 'sport for all', sport as a vehicle for social inclusion, the impact of sports practice on individual health and the sustainability of the national health system, and the socio-economic impact of sport in Italy. The forum confirmed alarming data for Italy, such as being ranked fourth among the most sedentary OECD countries for adults and first for children. This has led to the development of a future vision for the sports sector: 'Vision 2050 - Italy in Motion', aiming to make Italy one of the countries with the highest level of physical activity and sports participation rate by 2050. Valerio De Molli stated during the forum that achieving the roadmap's targets would bring significant advantages, such as avoiding 56 billion euros in health expenditure from 2023 to 2050 due to halving the sedentary population and reducing the weight of chronic diseases associated with lack of physical activity. There could also be a cumulative GDP of +133 billion euros provided by the growth of the extended sports supply chain during the period and 175,000 more jobs.