Royal Health Crisis: Prince Charles and Princess Kate's Different Approaches to Announcing Their Cancer Battles

Royal Health Crisis: Prince Charles and Princess Kate's Different Approaches to Announcing Their Cancer Battles
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Saturday 23 March 2024, 16:29 - Last updated: 18:42
The same announcement, but in two different ways: a press release and a video message. Within a few weeks, King Charles and Princess Kate found themselves having to confess to the whole world that they were suffering from cancer, but they chose two different channels to do so. A symptom, this, of changing times or even a very specific choice of image. After all the insinuations, plots, and theories, yesterday the Princess of Wales decided to rely on the BBC for her announcement, this time without filters, retouching, or modifications. Kate Middleton: "I have cancer, I am undergoing preventive chemotherapy". The discovery after abdominal surgery: the video message to the English. The video shot by the BBC "A message from Catherine, The Princess of Wales". This was the description of the video uploaded on the profiles of the Prince and Princess of Wales last night. 2.18 minutes of footage shot by the BBC and released directly by the royals, in which Kate confessed to the whole world that she has a tumor and has been undergoing chemotherapy treatment in recent weeks. A simple, sincere video, without cuts, additions, or modifications. Recorded on Wednesday and left as it was, without post-productions or retouching. This was stated by a member of the BBC Studios, interviewed by "The Mirror". As reported by the man, what viewers saw was what was filmed by the team, the same one that had followed the coronation of the king and the funeral of Queen Elizabeth. After the video was aired, the BBC itself released a statement wishing Kate a speedy recovery: "BBC Studios filmed a message from The Princess of Wales in Windsor this week. We would like to wish Her Royal Highness a speedy recovery". The choice to make a video message A choice, that of communicating the cancer with a video, very different from the one taken by Charles III last February 5th. On that occasion, the King of the United Kingdom had indeed decided to issue a press release. A more standard way of communicating, but definitely impersonal, in line, however, with the figure of Charles. Kate, on the other hand, would have preferred to show herself in video, to be more "personal" and to silence all the theories and plots of the last few days. A fact, this, also confirmed by Chris Ship, editor of ITV News: "If you look back at how the King revealed his cancer diagnosis earlier this year, it was with a statement from Buckingham Palace. Kate did it, I was told, in video form because she wanted to do it in the most personal way possible. Yes, of course, she also did it to silence all the conspiracy theorists, but she wanted to make the video message and it was also a very moving message. And she wanted to make that very personal statement herself."
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