Observatory Value Sport Conference: Italy as a natural stage for major sporting events

Observatory Value Sport Conference: Italy as a natural stage for major sporting events
2 Minutes of Reading
Tuesday 13 February 2024, 17:24

Today the conference «Observatory Value Sport» organized by The European House Ambrosetti, took place at the Olympic Stadium in Rome. The CEO of Sport and Health, Diego Nepi Molineris, spoke during the meeting: «Italy is a natural stage for major sporting events. We have a lot to give, including sports tourism. We know how to do hospitality, but today we are at 20-30% of the development capacity of a major event. The 2023 budget was extraordinary thanks to the work of many federations. Some are already mature, others are growing and on which Sport and Health is almost acting as a venture capital. We, for example, were also happy to have created the playground-major event duo as for skateboarding. Trust, courage and planning must be the guidelines for the future for the promotion of sports practice».

Nepi then continued: «Sport and Health is a young entity, but it wants to do, more than talk. An unusual aspect in our system». Finally, during the conference that was also held at the Foro Italico facility, the CEO of Sport and Health praised the Super Bowl: «A model that we are analyzing and monitoring for new perspectives and future scenarios».

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