Meghan Markle's Strategic Return to Instagram and Public Relations Revamp

After four years of absence, Meghan Markle has returned to Instagram. A move that anticipates a much bigger and more elaborate plan, designed to regain the popularity lost in recent years. Kate Middleton, the truth about the retouched photo: who is the real responsible and why the royal family does not want it to be known. The return on Instagram is called "American Riviera Orchard" the new Instagram account of Meghan Markle. After a four-year absence, the Duchess of Sussex has indeed launched a new social profile, not with her name but with a pseudonym. In addition to the caption "by Meghan, The Duchess of Sussex", all the elements on the page however refer to her, starting from the coat of arms of her and Harry to the video published in the stories. At the moment, however, no details have been released by the Sussexes, although since last year there were many rumors of a possible return of the old blog of the duchess, called "The Tig", abbreviation of "Tignanello", her favorite wine. Just like her first site, "American Riviera Orchard" also refers to the same theme. "American Riviera", in fact, is the nickname of the central coast of California where the duchess lives, while "Orchard" in Italian means just "orchard". Moreover, according to what was reported by "Vogue", on February 2, 2024, an application was filed with the United States Patent and Trademark Office precisely for the inclusion of the brand "American Riviera Orchard", which would include among the products and services dishes, cookbooks, fabrics, jams, and fruit preserves. Everything therefore suggests a lifestyle site, in which Meghan will tell herself through photos, posts, and stories. The plan to regain popularity. The relaunch of Meghan Markle, however, does not only foresee the return on Instagram. After losing credibility and popularity - according to a YouGov survey, 68% of the population would have a negative view of Meghan - it now seems that the duchess wants to hire a public relations expert to relaunch the Sussex brand in the United Kingdom. A fact, this, also commented by expert Carla Speight, interviewed by "Express.co.uk". According to her, at the center of the couple's strategy there will be philanthropy, to remind the public of their true identity: "The first thing I would do is show the humanitarian work they have continued to carry out, despite everything else. This is what laid the foundations for their relationship to grow. Meghan is a United Nations ambassador for women, Harry still lives a life of service. Similarly to what Diana did, I would encourage cooperation with the press to shed light on the important charities they support. There is simply no way anyone can criticize the positive work they do, although it has been largely overlooked in recent years, in favor of all the Hollywood drama". A path, this, not easy, but certainly productive: "It will take time to rebuild their reputation and their trust, but getting to the heart of what they represent and showing consistency is the key".