Leo Messi will participate in the Super Bowl. Of course, he will not take the field but will appear on the TVs of over 100 million Americans during one of the commercials that will air during the big event. The Argentine phenomenon will make a 10-second appearance in an advertisement for Michelob Ultra, a beer for which he has been a spokesperson since 2020 and which recently reached the US market.
Since this summer, Messi has chosen to land in America to try the MLS experience at Inter Miami and his personal branding has skyrocketed. On February 11, during the match between the Kansas City Chiefs and the San Francisco 49ers, the former Barcelona and Paris Saint-Germain player will appear on Super Bowl night, which is expected to be the most watched ever. This is due in part to the presence of Taylor Swift (player Travis Kelce's girlfriend) in the stands. The event will reach exorbitant earnings, as will Leo Messi himself: according to the New York Times, the Argentine is expected to earn about 13 million euros, 1.3 for every second his face appears on the stadium screen.
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