Ligue 1 Strikes a Three-Year Partnership with McDonald's

The Ligue 1, the French football league, has reached an agreement with McDonald's for the next three years. A partnership that will begin from the first of July 2024, as announced today, Thursday, March 21, by the LFP (French football league). The renowned American fast-food chain will thus be the official sponsor of the French championship from the next season. The statement: "First French restaurateur, present in more than 1,150 cities, serving two million meals a day. This partnership seals the meeting between two popular institutions, strongly inscribed in the daily life and collective imagination of the French. Thanks to this new agreement, the LFP advances its ambition to develop the Ligue 1 brand. Through its national network of 1,560 restaurants, McDonald's will allow Ligue 1 to get even closer to fans throughout the country. Furthermore, thanks to the international dimension of its main sponsor, Ligue 1 will benefit from additional growth engines beyond its borders. With this new partnership, McDonald's highlights the deep commitment put in place by all its affiliates to enable the development of amateur sports companies. Across the country, more than 400 football teams benefit from the support of a McDonald's restaurant to support youth, amateur, female, and professional teams.