Jannik Sinner's Historic Victory at the Australian Open and the Unprecedented Eurosport Ratings

"Jannik Sinner triumphs, after 48 years since Adriano Panatta in Paris, in a Slam tournament. He writes a page of history by winning where no Italian, at the Australian Open, had ever reached the top and we are not there". This is stated, in a note, by the CdR and the Milan Trust of RaiSport. "Rai and RaiSport - they continue - did not deem it necessary to send a colleague to witness an exceptional feat, missing a contribution expected from the Public Service broadcaster. Among other things, they could have "got help" from an important precedent, that of the Roland Garros final in 2010, when viale Mazzini decided on the spot to purchase, also then from Eurosport, the women's final won by Francesca Schiavone over Samantha Stosur. Thus offering live and clear on television the historic feat of the Milanese tennis player. It will be said other times, it's true. Now the company has to save and rationalize costs, but in front of such an event you cannot back down. If the cost of rights for live television was exaggerated and out of reach, at least a colleague in Melbourne could and should have been sent. Unfortunately, we say it with great regret, yet another missed opportunity". Sinner, forfeit in Marseille: the announcement after the triumph in Australia The Eurosport record With the victory of Jannik Sinner at the Australian Open 2024 Eurosport marks the best audience result ever. The historic match against Daniil Medvedev was watched by 2 million viewers (1,914,000) with 18% share (60% share pay) and a peak of over 2.6 million viewers (match point at 1.31pm). In the broadcasting slot, Eurosport is the second national channel on total audience after Rai 1. In 24 hours another record for Eurosport which ranks as the seventh national channel with over 4% share. In particular, the fifth and decisive set totaled 2.4 million viewers with over 15% share. The summary of the match on channel Nine at 6pm was followed by 576 thousand viewers with 3.8% share (peak of 961 thousand viewers) making the channel the fifth national during the broadcasting slot. The entire Warner Bros. Discovery portfolio records in 24 hours a 14.8% share, recording the best result ever, in prime time a 14% share and in the late evening a 15.2% share. Exceptional results also for Eurosport's digital platforms, on Sunday Eurosport.it totaled 1.6 million unique users and 3 million video views, to which are added more than 40 million video views on the channel's social platforms.