Ferrari and Hewlett-Packard Forge Sustainable Innovation Partnership

Ferrari and Hewlett-Packard initiate a collaboration that entails a joint commitment to promote sustainable innovation to accelerate the use of targeted technologies through the Formula 1 team Scuderia Ferrari, Scuderia Ferrari esports team, and the Scuderia Ferrari driver academy. Additionally, the HP logo will make its debut on the Maranello Formula 1 cars before the Miami Grand Prix scheduled from May 3 to 5, when the team will start racing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car with which Maya Weug competes in the F1 Academy, in the all-female series launched in 2023, will also race under the new name. "Our founder left us a legacy of continuous progress and it is from this that our innovative drive on the road and track, as well as our commitment to sustainability, from carbon neutrality to the education of the younger generations, originates," explains Benedetto Vigna, CEO of Ferrari. "In HP we have found the same values, making them an ideal partner. We look forward to starting our collaboration to tackle new opportunities and challenges together." "With technology, performance, and the exceptional expertise that fuel the future, the partnership between HP and Ferrari is a natural fit," observes Enrique Lores, CEO of HP. "Both brands are founded on rich histories that have stood the test of time. Through this unique collaboration, we will also have the opportunity to reach new audiences, drive business growth, and create a lasting impact for the customers and communities we share. Together we will leverage the global stage of racing to accelerate sustainable innovation."