The long absence from social media and the return a few days ago, first to thank all those who supported her and then in a family version, smiling with her mother and daughter walking around Milan, at the cinema with Leone and Vittoria, hugging her dog on the couch at home, did not help. After the breaking of the collaboration with the eyewear company Safilo, another blow falls on Chiara Ferragni following the case of the charity linked to Balocco pandoro. Far from the good morning with a cup of coffee, posted this morning on Instagram before the new case blew up.
Coca Cola's Stop
Even Coca Cola, as revealed by Repubblica, has stopped the spot with the influencer that was supposed to air from the end of January, just before the start of the next Sanremo Festival. Not a random period, since the digital entrepreneur last year was among the protagonists of the event, chosen by Amadeus as co-host for the first and last evening. «We worked with Chiara in Italy in 2023, even for some shots taken last December. At the moment we do not plan to use these contents», is the laconic statement of the American company that withdraws from the agreement, evidently fearing that the storm in which Ferragni has found herself could have negative repercussions.
The Codacons note
The news of Coca Cola's stop was greeted with satisfaction by Codacons, which however is not satisfied and pushes on the accelerator. «Now all the other companies that have sponsorship contracts with famous influencers must adopt similar measures or inevitable measures will be taken by consumers. We are studying the possibility of an international boycott of their products», writes the consumer association.
The last difficult weeks
These are not quiet weeks in the Ferragni house, which despite everything continues to count on 29.5 million followers on Instagram alone. In December, the Balocco-gate emerged, the story that concerns the sale to the public in 2022 of the Balocco's Pink Christmas Pandoro, at a higher price than the market one, which would have contributed to a donation in favor of the Regina Margherita hospital in Turin. Charitable activity actually already carried out by the confectionery company (36 thousand euros, against 500 thousand euros in 2021 and 700 thousand euros in 2022 of cachet for the influencer). The case has triggered a chain of events. First of all, the opening of a file in the Prosecutors of Trento, Cuneo, Prato and Milan. If the first ones do not hypothesize crimes at the moment, that of the Lombard capital has already delegated the investigations to the Guardia di Finanza from December 19 and an investigation for commercial fraud cannot be excluded.
The economic-financial police unit of Milan is acquiring the papers collected by the antitrust, which has already imposed a maximult of over one million euros. Following all this, in the days before Christmas, Safilo had announced the interruption of the licensing agreement for the design, production and distribution of Chiara Ferragni's eyewear collections for «violation of contractual commitments undertaken by the brand owner». Problems also for Fenice Srl, the licensing company of Ferragni's brands, ended up in the crosshairs for delays in the delivery of the products of Chiara Ferragni's brands purchased online. The only thing she seems to be able to always count on is the affection of her 29.5 million followers. Those who foresaw a mass exodus from the entrepreneur's account were denied: since December 14, with a consistency of 4-5 thousand accounts per day - except for December 24 and 25 when the trend reversed - 0.63% of her followers (same percentage, 0.65%, for her husband Fedez), equivalent to 188 thousand people, as Pier Luca Santoro of DataMedia Hub points out.
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