Chiara Ferragni Faces Another Fine: Antitrust Investigation on Easter Egg Sales

Chiara Ferragni Faces Another Fine: Antitrust Investigation on Easter Egg Sales
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Tuesday 9 April 2024, 19:56 - Last updated: 10 April, 07:59
Chiara Ferragni risks another fine. The president of the Antitrust, Roberto Rustichelli, intervened on Porta a Porta and in 5 minutes announced that he had opened a new investigation against the influencer and the company Dolci Preziosi for the sale of Easter eggs with a "hypothesis similar to that of the Balocco pandoro case". According to Rustichelli, however, a similar investigation on the sale of Easter eggs branded by Fedez has been archived because the charity was actually carried out. At Belve, who is the rapper? Age, parents, the separation from Chiara Ferragni, the children, wealth, the new house, and the dispute with Luis Sal. Consumers deceived with charity. "In January, the Antitrust authority, which also has among its competences the protection of consumers, initiated, based on various reports, another case against the companies owned by Mrs. Ferragni and a well-known confectionery company (Dolci Preziosi, ed)" said Rustichelli. "We conducted searches together with the Guardia di Finanza - Antitrust unit which I thank for the great work it does for us and for the country. The accusatory hypothesis is essentially similar to that of the Balocco pandoro case, that is, that false information was given to consumers, who were led to believe that by purchasing the Ferragni-branded Easter eggs they would be making a donation. We will see the outcome, the authority is carrying out its investigations", he added. The investigation on Fedez. In light of the investigation, he added, "we are examining all the acquired documents and currently the expected term for the closing of the procedure is June 14, we will see the outcome of the case". Speaking instead of the investigation on Fedez, the president of the authority emphasized that "it was very thorough. Even influencers can do charity - he observed - because the case was archived since Fedez and the confectionery company Valcor, who had told consumers that by purchasing the branded Easter eggs they would be doing charity, actually made the donation. Therefore, - he concluded - the Antitrust has archived the case". Codacons: "For Ferragni's eggs 1.2 million". "The Antitrust investigates the Ferragni-branded Easter eggs following a formal complaint presented by Codacons". This is stated by the consumer association. "Last December 19, we had filed a complaint to 104 Prosecutors and the Antitrust reporting the case of the Ferragni-branded Easter eggs, and highlighting how it was a commercial sponsorship that would have yielded the staggering amount of 1.2 million euros to the influencer in two years, against a 'charitable' donation of just 36,000 euros in favor of the charitable project "I Bambini delle Fate", moreover carried out by the company Dolci Preziosi and not by Ferragni, without any correlation between the sales of the eggs and the amount of the donation - explains Codacons - After the Prosecutor of Milan, which has opened an investigation on the case, now also the Antitrust has accepted our complaint. And if illicit activities are ascertained, we will initiate as for the Balocco pandoro a collective action for compensation against Ferragni, asking the influencer to reimburse all the purchasers of the Easter egg" - concludes the association.
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