Acea Run Rome The Marathon: Emphasizing Water Conservation

Acea Run Rome The Marathon: Emphasizing Water Conservation
3 Minutes of Reading
Friday 15 March 2024, 14:50
Water conservation is at the heart of the Acea Run Rome The Marathon, whose Expo Village was inaugurated on Friday morning at the Palazzo dei Congressi in Eur. It will be two days, Friday and Saturday, of entertainment and activities dedicated to sports and wellness, within the 4,500 square meters of exhibition area, with more than a hundred exhibitors. The village, a true home of the marathon, in this edition dedicated to water, is open to everyone, not only to participants but also to sports enthusiasts and visitors. With the claim "runforwater", this year's sports event wants to emphasize even more the fundamental role of water, for life, the planet, and also for sport. Along the more than 42 km of the race, on Sunday Acea will guarantee several refreshment points, with about 60 thousand liters of water available to athletes and over 100 thousand biodegradable cups, in a circular economy perspective. Themes that will obviously be protagonists not only in Sunday's race but also in the Acea stand within the village. In the exhibition space of the industrial group, the leading national operator in the water sector, there will be videos dedicated to water that help to reflect on our daily consumption and activities aimed at emphasizing the importance of safeguarding the water resource as much as possible. Saturday, March 16, in the morning, at 11, guests at the Acea stand will be eight of the most prominent international athletes in the race. Also on Saturday, from 16, the stand will come alive with a round table titled "The theme of water between sports, sustainability, and a look to the future" which will see the participation of three champions of Italian sports who have water as their natural element: Lorenzo Marsaglia (diving), Alessandra Sensini (sailing), Giulia D'Innocenzo (swimming). With them, discussing the relationship between sport and water, will be Virman Cusenza, Director of Communication of Acea, and Pierfrancesco Ragni, Deputy General Manager Corporate of the Group. In addition to supporting the event, on Sunday four teams from Acea will take part in the Acea Run4Rome relay. Participation is also in the spirit of solidarity: on this occasion, the Acea teams have initiated a crowdfunding to support the non-profit Association "Sport senza Frontiere" which is dedicated to ensuring completely free sports paths for children coming from socio-economic hardship situations. Cusenza: "At the center is water conservation" "It is a particularly important edition that marks a discontinuity: for the first time it is dedicated to water. We wanted it to be the Water Marathon, which means putting the conservation of the water resource at the center," said Acea's Director of Communication Virman Cusenza, speaking at the inauguration of the Expo Village of the Acea Run Rome The Marathon, at the Palazzo dei Congressi in Eur. "As the leading water distributor in Italy, the second in Europe, as we are, we also have an educational mission: just as we have made a Protocol with the Ministry of Education for water education courses in schools, in the same way, we want citizens to be more and more aware, also in light of climate change, of the importance of water resource conservation. Sport is the best vehicle to make citizens aware. We hope this is the first of a series of Water Marathons."
© ALL RIGHTS RESERVED
This article is automatically translated