The Pandoro Gate: A Turning Point for Chiara Ferragni's Brand

That the pandoro gate has marked a breaking point between the past and the future of Chiara Ferragni was immediately evident even to those less attentive to the daily affairs of...

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That the pandoro gate has marked a breaking point between the past and the future of Chiara Ferragni was immediately evident even to those less attentive to the daily affairs of the entrepreneur who made her fortune by leveraging social media. The long silence that followed, the loss of followers, then the return with a new strategy, do not seem to be bearing the hoped-for fruits. At least, judging by what can be seen on the streets of downtown Rome. The official store of her clothing and makeup brand is in Via del Babuino, but a few meters away, in Via del Corso, items with the logo of the famous wink are being sold at bargain prices in outlets. Chiara Ferragni disappeared from social media for a week: is she unwell or is it a strategy to regain credibility? What happened to her. Chiara Ferragni, discounts at the outlet. Reporting the prices displayed in the temporary outlet opened a few months ago in Via del Corso, far from those of the official store, is Repubblica. The starting price is 29 euros for an oversized t-shirt, 39 for a ribbed shirt, 59 for dresses. Even on the website the prices are different: although there are also sales online, for similar products the prices range from 135 to 141 euros. The possible closure. A crisis far from being overcome. In fact, on Affari Italiani it is read that there is even talk of a closure of Chiara Ferragni's store in Via del Babuino, if not a reduction of staff, so much so that employees have already been alerted about the two hypotheses.

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