The flight of brands from Chiara Ferragni continues. After Safilo and Coca Cola, Perfetti Van Melle - a company specializing in the production of candies and chewing gum - would also have decided to distance itself from the influencer from Cremona, withdrawing from the market the Daygum branded by the 36-year-old. This, according to the company, would have nothing to do with the Balocco pandoro scandal, considering that being a Limited Edition, the conclusion was already planned after a certain period of time.

Goodbye also to the Daygum by Chiara Ferragni. According to what was reported by Fanpage.it, Perfetti Van Melle, a company specializing in the production of candies, would have indeed decided to withdraw from the market the chewing gum signed by the influencer from Cremona.

A decision that would have nothing to do with the Balocco pandoro scandal, considering that being a Limited Edition, a conclusion was already planned after a certain period of time: 'Being a Limited Edition, the gradual withdrawal of the unsold from the market was already planned from the month of November last year, even if this communication is actually recent but in other points it has already been done in the past', Perfetti Van Melle would have said, contacted by Fanpage.it. Needing to free up space to introduce new products, as often happens, the company would have indeed decided to remove the Daygum by Chiara Ferragni.